1. Introduction

Welcome to Hello24.it. We are committed to protecting your privacy and ensuring the security of your data. This Privacy Policy explains how we collect, use, and safeguard your information when you use our messaging and appointment booking platform (the "Service") to connect with professionals and businesses across various sectors.

By using our Service, you agree to the collection and use of information in accordance with this policy.

2. Information We Collect

We collect only the data necessary to facilitate appointment bookings, manage inquiries, and provide a seamless messaging experience between you and the Professional or Business you wish to engage with.

A. Personal Information

• Identity Data: Name, surname.

• Contact Data: Phone number (required for messaging services like WhatsApp), email address.

B. Appointment & Service Details

To facilitate your booking, we process information related to the service you are requesting:

• Type of service or consultation required.

• Date and time of appointments.

• Name of the Professional, Studio, or Business.

• Notes & Special Requests: Any additional information you voluntarily provide when booking.

  
  

Note on Sensitive Data: If you are using Hello24.it to book services in regulated sectors (e.g., healthcare), we may process sensitive categories of data (such as health-related information) strictly for the purpose of that specific booking and in compliance with applicable laws (including GDPR Art. 9). We minimize the collection of sensitive details through our messaging channels to protect your privacy.

C. Usage & Technical Data

• Meta/Messaging Data: Logs of messages sent and received via third-party platforms (e.g., WhatsApp, Messenger), including message delivery status and interactions.

• Device Data: IP address, browser type, device identifiers, and timestamps.

3. How We Use Your Information

We use your data for specific, legitimate purposes:

1. Service Delivery: To book, modify, or cancel appointments and connect you with the requested Professional or Business.

2. Transactional Messaging (Meta Compliance): To send you appointment confirmations, reminders, and status updates via WhatsApp or other messaging channels. Note: We strictly follow Meta’s policies and will only message you regarding services you have requested or opted into.

3. Support: To respond to your inquiries or technical issues.

4. Improvement: To analyze service performance and improve user experience.

5. Legal Compliance: To comply with applicable laws, regulations, and tax obligations.

4. Usage of Third-Party Messaging Platforms

Our Service integrates with third-party messaging platforms (principally provided by Meta Platforms, Inc.).

• Data Processing: When you communicate with us or a Professional via these platforms, your messages are subject to Meta’s Terms of Service and Privacy Policy.

• Encryption: While we utilize platforms that support end-to-end encryption where available, we retain records of the booking details to fulfill the service agreement.

• Opt-In: By using our booking service, you explicitly consent to receive transaction-related messages (e.g., "Appointment Confirmed", "Reminder") on the phone number provided.

5. Sharing & Disclosure

We do not sell your personal data. We share information only in the following strictly defined scenarios:

• The Professional/Business: We share your booking details and contact info only with the specific Professional, Studio, or Company you are booking with.

• Service Providers (Processors): Trusted third-party partners who assist us with hosting (e.g., AWS, Google Cloud), messaging infrastructure (e.g., Meta, Twilio), and analytics. These providers are bound by strict confidentiality agreements.

• Legal Requirements: If required by law, court order, or to protect the rights and safety of our users.

  
  

6. Data Security

We implement robust technical and organizational measures to protect your data. This includes:

• Encryption of data in transit and at rest.

• Strict access controls for our personnel.

• Regular security audits.

However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

7. Your Rights

Depending on your location (e.g., GDPR in Europe), you have the right to:

• Access: Request a copy of the personal data we hold about you.

• Rectification: Correct inaccurate or incomplete data.

• Erasure: Request deletion of your data ("Right to be Forgotten"), subject to legal retention obligations (e.g., fiscal records or professional record-keeping requirements).

• Opt-Out: You can stop receiving messages from us at any time by replying "STOP" to our messages or contacting us directly.

8. Cookies

We use cookies to enhance website functionality and user experience. You can adjust your browser settings to refuse cookies, though some features of the Service may not function properly without them.

9. Policy Updates

We may update this policy to reflect changes in our service, target audience, or regulatory requirements (including Meta’s policy updates). Changes will be posted on this page with a revised "Last Updated" date.

10. Contact Us

For any privacy-related questions or to exercise your rights, please contact us at:

• Email: support@hello24.it